Sportware Time

As photographer I face challenges day in and day out, but one of the toughest facets of the job is posing my subject. Regardless of experience, when a model steps in front of my lens for the first time he or she will expect some direction. It’s up to me to give that proper guidance. All amateur models instantly feel the need to keep their eyes to the camera, but with my style I prefer the opposite.

For these work I was doing a photo-shooting for a Sport Store in Mendoza, Argentina, meanwhile they were selling. Such a great time.