Brownie y Bici
Food bike is nothing more than a miniature version of the structure of a food truck, of course, to the limitations that the vehicle offers. Because of these limitations, the business slightly different from the food truck, serving as more sophisticated dishes relying on a limited structure. If on one hand the food bike loses in terms of resources for business, it gains in terms of mobility, as because it is a lighter vehicle, it can be in places that a trailer would hardly have access.
A good friend took advantage of his expertise in marketing and talents in gastronomy and invited me to create the visual identity of his business in the segment of quick meals. His creation was to offer his delicious brownies recipe on two wheels through the city of São Paulo.